Creating a Plan for Success By Starting with the End in Mind
To develop an effective marketing plan, it is important to map where your brand has been (brief history), where it is currently, (present state) and where it wants to be 18 months from now (future vision).
The Flipside Map is an assessment tool that, with your input, clarifies and measures what success looks like for your brand by starting with the end goal (“flipside”).
From there, it defines practical, measurable goals and corresponding actions steps needed to achieve those objectives.
When completed, the Flipside Map serves as a strategic compass for your brands’ marketing plan.
The Flipside Map answers the question, “Where are we going,” and clarifies the steps to get there.